Compare and Contrast: The Growing World of Health Economics and Outcomes Research (HEOR)

As health care costs continue to rise, medical communicators can play a role in health care policy and practice by participating in Health Economics and Outcomes Research (HEOR)—a growing field with opportunities for medical communicators. 

What is HEOR, and how does it contribute to scientific knowledge? What are the guidelines for reporting results of HEOR studies?

The Importance of Quality Control in Medical Writing

No one is perfect. 

Even the best medical writers make the occasional mistake. That is why it is important to use every tool at our disposal to make sure that each project’s content, style, and format are high quality.

Engaging Health Care Professionals with Scientific Storytelling

Storytelling is the basis for human connection, with oral and written traditions stretching back for millennia. 

Our brains have evolved to respond to stories.

It is not only patients and consumers who respond to excellent stories. Scientists and health care professionals are also humans with emotional and intellectual attachments to engaging narratives.

Bringing Structure to Scientific Manuscripts: What Is IMRAD?

One of the most useful acronyms in a medical communicator’s toolkit is IMRAD. 

It stands for the sections of a scientific research paper: Introduction, Methods, Results, and Discussion.

Editing and Organizing References in EndNote

By Stephen N. Palmer, PhD, ELS, Texas Heart Institute

Use these EndNote tips and tricks to save time and solve problems when citing book chapters, making global text edits, maintaining journal title words and abbreviations, collaborating with other users, and correcting erroneous page numbers and corrupted in-text citations. This Mini Tutorial describes tips for EndNote X7. Exact steps may differ for later versions.

Proofreading Tips for Busy Medical Communicators

In medical communication, it is critical to ensure that documents and other materials are free from mistakes, inconsistencies, and errors. The stakes are high, and even though few of us reach perfection, it is important to utilize all the tools at our disposal to get as close as we can.