AMWA Blog

Medical Sales Training and Beyond

Product training—or medical sales training—is an essential ingredient in bringing new medical devices and pharmaceutical products to market.

Pharmaceutical, biotech, and medical device companies spend enormous amounts of time and money implementing medical sales training when launching new products or when products are approved for new indications. Creating medical sales training materials is a growing opportunity for medical communicators who can leverage their skills and experience to help bring better products to healthcare providers and patients.