AMWA Blog

What Do Medical Copywriters Do? Skills, Education, and Career Paths

Behind every successful health communication campaign is clear, compelling writing—and medical copywriters are often the ones making that happen. This type of medical writing offers diverse opportunities to influence awareness, behavior, and decision-making in health care.

Sharing Key Information with Consumers through Health Care and Medical Public Relations (PR)

Health care or medical public relations (PR) is a growing niche for medical communicators that involves translating and sharing complex medical information with a general audience of patients and consumers. 

Public relations professionals—both freelance and those employed by companies—play important roles by sharing news of medical discoveries, promoting products, and educating consumers.