Successful Health and Medicine Communication in Earned, Owned, and Social Media: A Case Study
This article was written by Bill Ostrem, PhD, and is based on content presented by Abbie Miller, MWC, at the AMWA Medical Writing & Communication Conference. Additional session reports are available in the AMWA Journal.
Today's communication and media landscape offers medical writers a multitude of venues or "channels" for their writing. How do you as a medical writer choose an appropriate channel for a given purpose? And how do you tailor your message for that channel?
March 25, 2024 at 9:00 AM
Read MoreTopics: Health communication