The Future of Science Communication: Visual, Social, and Unbiased

Are you prepared for the next generation of science communication?

These days, inaccurate science can spread online like an out-of-control pandemic, but medical communicators are often the first line of defense against medical disinformation.

By paying attention to the advances in technology and the needs of particular audiences, medical writers and editors can help create and disseminate materials that will help consumers assess conflicting claims.

Conversance with Fundamentals of Health Economics

By Robert J. Bonk, PhD

Medical communicators need a level of conversance with terminology and concepts in the field of health economics as cost becomes an outcome for treatment decisions. This blog introduces the fundamentals of health economics to medical communicators.

Compare and Contrast: The Growing World of Health Economics and Outcomes Research (HEOR)

As health care costs continue to rise, medical communicators can play a role in health care policy and practice by participating in Health Economics and Outcomes Research (HEOR)—a growing field with opportunities for medical communicators. 

What is HEOR, and how does it contribute to scientific knowledge? What are the guidelines for reporting results of HEOR studies?

The Importance of Quality Control in Medical Writing

No one is perfect. 

Even the best medical writers make the occasional mistake. That is why it is important to use every tool at our disposal to make sure that each project’s content, style, and format are high quality.

Engaging Health Care Professionals with Scientific Storytelling

Storytelling is the basis for human connection, with oral and written traditions stretching back for millennia. 

Our brains have evolved to respond to stories.

It is not only patients and consumers who respond to excellent stories. Scientists and health care professionals are also humans with emotional and intellectual attachments to engaging narratives.

Bringing Structure to Scientific Manuscripts: What Is IMRAD?

One of the most useful acronyms in a medical communicator’s toolkit is IMRAD. 

It stands for the sections of a scientific research paper: Introduction, Methods, Results, and Discussion.