Engaging Health Care Professionals with Scientific Storytelling

Storytelling is the basis for human connection, with oral and written traditions stretching back for millennia. 

Our brains have evolved to respond to stories.

It is not only patients and consumers who respond to excellent stories. Scientists and health care professionals are also humans with emotional and intellectual attachments to engaging narratives.

Bringing Structure to Scientific Manuscripts: What Is IMRAD?

One of the most useful acronyms in a medical communicator’s toolkit is IMRAD. 

It stands for the sections of a scientific research paper: Introduction, Methods, Results, and Discussion.

Editing and Organizing References in EndNote

By Stephen N. Palmer, PhD, ELS, Texas Heart Institute

Use these EndNote tips and tricks to save time and solve problems when citing book chapters, making global text edits, maintaining journal title words and abbreviations, collaborating with other users, and correcting erroneous page numbers and corrupted in-text citations. This Mini Tutorial describes tips for EndNote X7. Exact steps may differ for later versions.

Proofreading Tips for Busy Medical Communicators

In medical communication, it is critical to ensure that documents and other materials are free from mistakes, inconsistencies, and errors. The stakes are high, and even though few of us reach perfection, it is important to utilize all the tools at our disposal to get as close as we can.

Mind Your Own Business with a Year-End Review

By Laura J. Ninger, ELS, Ninger Medical Communications, LLC

You must understand what your medical communication business has achieved during the past year in order to plan for the future. This blog helps you review your earnings, clients, project mix, and marketing efforts with good record-keeping and some simple tables and graphs.

What Are the Most Important Medical Writer Qualifications?

Writers and editors with a passion for medicine and science are exploring opportunities in the growing field of medical writing.

The explosive growth of health care technology, pharmaceuticals, and other related areas creates multiple possible entry points for writers and editors who possess the skills and qualifications to enter and advance in the field.