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Melissa Crawford

Melissa Crawford
Melissa Crawford, RN, MSN, CNL, is an experienced clinician and award-winning health science writer working to push forward innovative quality and safety solutions in US health care. She loves her freelance life and contracting with firms to create individualized marketing plans. Her ultimate mission: simplify health care delivery; grow a reliable, affordable industry; make care better for patients, clinicians, and payers.

Recent Posts

3 Questions to Ask Yourself When Writing for Lay Audiences

As medical writers, the heart of our work is to convey information to a specific audience. Writing for patients, we are trusted with interpreting highly technical information to educate, protect, enable, and empower our readers. The result of poor understanding can be directly harmful to health. However, successfully informing patients leads to better health outcomes, including more preventative care and fewer hospitalizations.

In this post I offer 3 questions that will help you use plain language effectively and successfully when writing for lay audiences.

October 28, 2019 at 1:30 PM

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Everyone Leads: What You Need to Know About Servant Leadership

What is a servant leader? Servant leaders know their employees as whole people and strive to be a positive force in their lives. They build a first-hand understanding of the workplace. They create teams, address disparity, and create a vision for the growth of individuals and business. While most leaders are considered bosses or supervisors, all of us can serve as leaders to our colleagues and to peers as well. To start the path to leadership, it’s important to understand the qualities needed to act as a servant leader.

September 30, 2019 at 3:30 PM

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Looking for blog posts from prior to June 2019? Find them in the Engage blog archive.