As a freelance business owner, you probably enjoy the freedom of setting your rates and work schedule. However, the other side of the coin is that you alone are responsible for building your client roster.
Experienced freelance writers recommend marketing your services even when your schedule is packed. This helps you stay visible in case you need to take on new clients or want to trade a bad client relationship for a better or more lucrative contract.
LinkedIn is one of the best places to market your services. Below, find out how to maximize your LinkedIn presence to find and attract better clients.
Wouldn't it be nice if potential clients would come to you? A thoughtful, client-focused LinkedIn profile can make that happen.
A complete profile includes the following:
Once your profile is complete, it's time to think like a client. Which keywords are they likely to type into the search bar when seeking a medical writer or editor? Include those keywords in your headline and About section.
Some examples:
The LinkedIn profiles of these AMWA members and conference speakers Lori De Milto, Kelly Schrank, and JoAnna Pendergrass are examples of strong, client-focused LinkedIn profiles.
Once you have a strong, client-focused profile, it's time to build your LinkedIn network. Relevant connections (people involved in medical communication or your clients' industries) will help you rank higher in LinkedIn search results.
A robust network has 500 or more relevant connections. Your connections could include:
LinkedIn allows you to see who is connected to your connections, which can help you expand your network naturally. Boost your chance of connection by clicking "add a note" whenever you send an invitation to connect. Explain why you’re interested in connecting, and mention something you have in common when possible.
Staying active on LinkedIn will help you rank higher in search results and get noticed by potential clients. There are four main ways to participate on LinkedIn:
If you’re new to LinkedIn, these steps might sound overwhelming. However, once you have a complete profile, LinkedIn activity can be easily built into your workday. It takes just 20 minutes on LinkedIn a day to boost your freelance business.